You might not think that a 100-plus-year-old company would be leading the way when it comes to future thinking about Web 3 and the metaverse, but David Oksman of Samsonite is here to prove you wrong. Hear how ecommerce brands should be taking these developments into account when thinking about long-term strategies.
Tune in to learn:
- What are some of the Web 3 trends that you should keep an eye on? (2:00)
- What is revenge travel and how will Samsonite take advantage of the trend? (10:00)
- How did David create an authentic partnership and viral moment with JJ Watt? (12:00)
- How can you implement lessons learned from successful campaigns in future campaigns? (14:56)
- What is the fine line between being an “old brand” and taking advantage of a brand’s heritage? (18:00)
- How should you assess the current retail landscape? (20:00)
- What is the value of NFTs for ecommerce brands? (23:00)
- Why implementing sustainability practices is good for business long-term.(26:00)
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
