Shortleaf Brewery: Finding Your Balance

Description

Key Takeaways:

- Developing a strong business plan is important for securing financing. Having a clear vision and story is also helpful.

- Understanding your business model and communicating it clearly to customers is important to avoid confusion and negative feedback early on.

- Building community involvement through programs like a pint club and events helps create loyal customers and advocates.

- Having a diverse team that brings different skills and perspectives can help the business in areas like legal, finance, operations, etc.

- Finding a balance of passion for the work while also having other sources of income helps ensure long term sustainability of the business.

- Constantly evaluating and adapting offerings to meet customer interests helps broaden appeal and sales over time.

"I've been teaching for 15 years, there's no way if I taught the same way I taught when I first started, I wouldn't be teaching anymore. There's just no way. So it's important for us as a business to be, flexible and understanding to our clients, our customers that walk in the door, but also our our employees that walk through the back door." -Michael Crowell

Shortleaf Brewing

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Locations

Winghaven

7434 VILLAGE CENTER DRIVE

O'FALLON, MO 63368 T: (636) 265-4004

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Lake of the Ozarks

311 SOUTH BUSINESS ROUTE 5

CAMDENTON, MO 65010

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