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Description

Some key points about developing a Keystone include: 

- It establishes a long-term vision for where the business is headed over the next 2-5 years. This provides direction and focus. - The Keystone is written as a purpose statement that the entire team can understand and work towards. 

- It acts as a filter to determine which projects, ideas and activities most directly support achieving the defined purpose and goals. Only initiatives that align with the Keystone get priority attention. 

- Looking at all business opportunities through the lens of the Keystone helps surface the highest impact work that needs to be done. This leads to clearer prioritization and decision making. 

- Revisiting goals against the Keystone keeps the business focused on profitability and growth, versus getting distracted by non-essential tasks. 

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Matthew Shipp

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