Building your practice brand that transcends patient care isn't easy. Built on emotion, experience, and psychology, your practice can have a brand that attracts patients for life. Here are key takeaways from our conversation with Daryl Trust, CEO of BrandTrust:
- The COVID-19 pandemic caused consumers to rethink their loyalties to their brand, providing significant opportunities for practices to gain patients they did not have before.
- As you chat with your patients, ask them deeper questions about their own story. Listening the stories they tell will give you insight into their deeper motivators.
- Human Truth is found by putting yourself in the customer's shoes and listening with empathy. We cannot use our perception of their experience to influence our business decisions.
- Do a snap test. If you have an idea, try it out and see if it's successful. If not, scrap it. If it is, grow it!
What Daryl is reading:
- You're Not Listening: What You're Missing and Why It Matters by Kate Murphy
- Social Chemistry: Decoding the Elements of Human Connection by Marissa King
- Think Again: The Power of Knowing What You Don't Know by Adam Grant
