Being efficient in the optical is critical but can be a significant challenge for your entire team. Shaun Damico, Director of Operations and Business Development at Williams Group, shares the best strategies for improving your optical's efficiency.
Takeaways:
- Engage your entire team in the optical sales process. Everyone on your team should be able to sell eyewear.
- Reevaluate your approach to cross training. Can all team members can jump in to adjust, dispense, repair. Making a patient wait is one of the biggest causes for a poor experience and a negative review.
- Consider adding clinical opticians to your exam room to improve patient perception, education, and treatment compliance.
- Stop asking, "Do you want to buy glasses today?"
- Embrace the reality that you have to be able to afford to deliver the level of care you desire to give your patients.
What Shaun is reading:
- The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
- The Infinite Game by Simon Sinek
- Leaders Eat Last by Simon Sinek
Learn more about Healthy Eyes Advantage and the PracticeAdvantage program by following the links or emailing PracticeAdvantage@hea2020.com.
