Because the cannabis industry is so new, little consumer data is available that can be used for digital advertising. And programmatic advertising is expensive to use if you don't have the data to back it up.
Today we will meet the team behind NXTeck. They claim to have the largest cannabis consumer database available in partnership with New Frontier Data.
NXTeck just released a way to track when someone clicks on a digital ad and consequently visits a dispensary to make a purchase. They can track a mobile device when it enters a dispensary and how long they stay.
Finally, a method for marketers to justify and track digital ad campaigns!
Let's meet the team behind NXTeck, Toby Harwood, and Max Moore.
https://newfrontierdata.com/nxteck/
(Toby Harwood) tharwood@newfrontierdata.com
(Max Moore) mmoore@newfrontierdata.com
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at pam@InnovatingCannabisPodcast.com.
Please like the show to help us reach more listeners🙏🏻
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
