Lisa Weser had a long career in the alcohol industry as a public relations professional. She transitioned into the cannabis industry and is making a name for herself as the CEO of TrailBlaze Public Relations.
Lisa and I talk about the different PR tactics working for her clients, tips on working with reporters, and how psychedelics are outpacing cannabis in media interest. Lisa gave us great insights on how to use public relations to build a brand and get noticed.
https://trailblaze.co/
https://www.linkedin.com/in/lisaweser/
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at pam@InnovatingCannabisPodcast.com.
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