Ben Gilbert was a journalist and editor at the Business Insider newspaper before he burned out on the work and pivoted to cannabis to start the media company ALL CAPS™, where he specifically works with the LEGACY market in New York.
Ben said that All Caps is not only a MEDIA AGENCY that produces EVENTS, GHOSTWRITING, MARKETING and PUBLIC RELATIONS but an incubator or accelerator program that helps the person growing weed to be a person who is operating a legitimate company.
Ben kicked off All Caps last year with the inaugural NY Growers Cup that was featured in the NY Times.
Ben also gives us a recap of his trip to Barcelona for Spannabis.
https://www.thisisallcaps.com/what-is-all-caps
https://www.linkedin.com/in/benjaminrgilbert/
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at pam@InnovatingCannabisPodcast.com.
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