Description

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients. 

Some talking points from this week:

• Companies often confuse translation and localization
• The stats that show the benefits of good localization
• Local knowledge is vital for cultural awareness
• Content strategies often fall apart when treated as an afterthought
• Localization impact on UX and creative
• AI and technology alone cannot solve localization challenges.
• A catch-up on Adobe Summit and their focus on AI

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Cathy McKnight on LinkedIn

Mentioned this week:

• Seventh Bear
• Cathy and Robert’s fortnightly video thingy - Bear in Mind

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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