Two days before closing the sale of her business, a founder called me in a panic. She wasn’t sure if she should take the deal — or walk away.
Here's what I shared with her:
• How to compare a “low” multiple with unusually strong deal terms
• Why all-cash offers are rare — especially for agencies
• When running a full process can increase price
• Why overthinking can cause founders to miss great deals
• How life goals influence the “right” financial outcome
