“The story matters more than anything: Tell the truth, never be boring, and the story trumps everything.”
—Erin Trafford
Podcasts have more power than any other medium to grow your business via strategic storytelling. But how do you master the science and art of telling a damn good story damn well?
It all comes down to connection — your story must be relevant and matter to the recipient.
The CEO of Erin Trafford Inc., Erin Trafford is a content strategist who uses powerful storytelling to grow your brand, business and bottom line.
Her Story Studio Network brings together industry experts to produce market-quality podcasts thatSHINE, serve your audience AND double as a successful sales platform for your brand.
She joins me on this episode to share ALL THE TEA when it comes to story and strategy — whether you’re thinking of starting a podcast, struggling to engage with your audience via brand storytelling or have no idea how to position your pitches...
Here’s an EXTRA JUICY SQUEEEEZE: Always ask. It’s so easy to become discouraged when your pitch is rejected or met with the sound of crickets… But people are busy. If you don’t hear back, always ask for feedback.
It can take multiple attempts to refine your pitch, even for experts, so keep at it. And when they do say yes, ask them why so you know what works — and for a super juicy testimonial!
Hit play to put yourself in prime position for podcasting — and story — success.
In this episode of The Juicy CEO Podcast, you’ll discover:
Highlights:
01:55 Welcome, Erin!
06:21 The broadcasting biz
10:20 Recognizing & telling a great story
13:25 Authenticity vs. vulnerability
17:47 Position your pitch
21:10 Always ask for feedback
25:45 Story Studio Network
31:46 Podcasting: Mistakes, models & strategy
36:17 Apps as secondary tools
41:58 Presence in podcasting
45:18 Practical enunciation exercises
49:23 Story & Strategy School Mentorship
Links To Visit:
https://erintrafford.com
https://storystudionetwork.com
https://www.instagram.com/its.erintrafford
https://brenebrown.com/book/dare-to-lead
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Instagram: @moniquebryan_co
