“When you pitch to larger publications, it should really fit into a larger brand strategy…Your pitching plan should be based on who reads what and what your company goals are.”
- Pauleanna Reid
Are you pitching to publications just to get their fancy logo on your website? Or do you have a bigger master plan that’s aligned with your branding and goals?
Where (and what) you’re pitching needs to be tied to your overall strategy — and this episode is going to help you land your JUICIEST opportunities! When it comes to pitching to media, I want you to bring the THUNDA!
Pauleanna Reid is an entrepreneur and a senior Forbes contributor who helps business owners and leaders reach their biggest media goals, gain high-visibility coverage, and build up their reputations.
In this #Dirty30Live episode, you’ll learn Pauleanna’s hottest industry insider tips and tricks for building up a STRONG pitch game, including how to find your best-fit journalists and what you need to have in place before you shoot your shot!
In this episode of The Juicy CEO podcast, you’ll discover:
About Guest: Pauleanna Reid is a senior contributor at Forbes Women, the founder of The Writer’s Block, a full-service celebrity ghostwriting agency, and the founder of New Girl on the Block, a mentorship platform for millennial women dealing with major transitions.
Highlights:
01:57 Intro
02:41 Meet Pauleanna Reid
05:21 Unsung heroes
07:37 Biggest pitching mistakes
10:15 Relationship-building
11:36 Hidden benefits of smaller publications
13:12 Find publications & journalists that fit
15:33 Shooting your shot
18:40 Have a news angle
22:14 Etiquette
23:46 Community counts
24:57 Pay-to-publish
26:31 Join us in Miami!
Links To Visit:
Pauleanna Reid
https://ca.linkedin.com/in/pauleannareid
Twitter: @pauleannar
Instagram: @pauleannareid
The Juicy CEO Podcast Episode 71: Pitching To Media Is Not About Skill, It's About Research
https://www.moniquebryan.com/podcast/episode-71-pauleanna-reid
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