“Too much choice will turn people off and make them anxious… the idea of choice and options is REALLY important, especially for business!”
- Jennifer Clinehens
I’m pinching myself right now, because I can’t believe I landed this powerhouse guest for the Juicy CEO Podcast! Jennifer Clinehens uses an amazing blend of behavioural science, psychology, AI, CX, data, and design thinking to help her clients perfect their marketing and customer experiences. She’s the author of Choice Hacking: How to Use Psychology and Behavioral Science to Create an Experience that Sings and the host of the Choice Hacking podcast, which you will LOVE.
You KNOW that great marketing requires both creative, right-brain thinking and analytical, left-brain thinking… and Jennifer has built her niche right in the sweet spot between the two!
This episode is all about how small businesses can apply the same high-impact principles to their marketing that the big corporations do, how to create ideal customer experiences, and exactly why choice hacking strategies deliver such powerful results!
From Starbucks’ “third place” to IKEA’s customization options, we’re digging into what actually WORKS… and how you can make it work for YOUR business.
In this episode of The Juicy CEO podcast, you’ll discover:
About Jennifer Clinehens: Jennifer Clinehens is the founder and managing director of Choice Hacking, a consultancy firm that helps global businesses ethically apply behavioural science and psychology principles to their marketing and product experiences. She hosts the Choice Hacking podcast, where she shares easily digestible psychology principles.
Highlights:
01:53 Intro
03:37 Meet Jennifer Clinehens
06:41 Creativity & science
09:08 Jennifer’s CHOICE model
10:56 What do people want?
12:36 IKEA & Apple examples
16:57 Mo’Mentum
19:16 Starbucks example
22:38 Choice hacking tips
26:14 Fast food example
31:44 Environment & emotions
33:29 Peak-end rule & Disney example
37:33 Colonoscopy example
Links To Visit:
Jennifer Clinehens
https://uk.linkedin.com/in/jenclinehens
https://www.choicehacking.com/podcast
https://www.youtube.com/channel/UCiO6vrXqJQ8-y7scco0o5cw
Instagram: @jenmeansbusiness, @choicehacking, @growthhabitslab
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