“Our personal brand will continue to evolve. It doesn’t have to be one thing, so never think that you write your story and that’s it. Your story is ever-evolving… Your job is to put your story out here. No-one else can do it for you in the way that you can do it.”
—Monique Bryan
Having a fantastic product that solves your clients’ problems is no longer enough. You need to build your personal brand — with juice! — because it WILL outlast your business.
As a small business owner, with personal brand comes great responsibility. 82% of Americans believe that companies are more influential if the founder has a personal brand that aligns with their values.
Your clients want to know that you’re the best choice and fit for them. Sharing your receipts shows you’re an expert at what you do, but sharing your story promotes trust — and confirms that your personal brand aligns with your clients’ values.
Your personal brand IS your story. Just like you, it has seasons and chapters and is constantly evolving.
So it is your job to tell your story — no one else can share your journey as powerfully and authentically as you!
Sharing your story — your values from every decision on the journey you took to get to where you are — is what connects you emotionally to your audience, compels them to want to know more, and convinces them to join you on your journey!
Luckily for you, I have a #Dirty30Live episode that takes you through 7 steps to paint your unique story, a story that showcases your personality, and excites and sticks with your audience — so that they stick with you!
In this episode of The Juicy CEO Podcast, you’ll discover:
Let’s get into the juice — hit that subscribe button to follow (and throw me a rating and review)!
Highlights:
01:38 It’s the #Dirty30Live…
03:54 Get your story out there
07:17 What’s in it for me?
08:03 Spark curiosity
08:42 Solve a problem
10:01 Show your receipts!
11:44 Emotional connection
12:37 Paint a picture
15:47 Share your backstory
19:48 Share relevant facts
21:26 Recap
Links To Visit:
Grab your [FREE] copy of Your Juicy Content Strategy Guide Learn how to build content that is authentic to who you are, highlights you as an expert and builds an audience of your dream clientele.
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
If you want to experience the #Dirty30Live — in real-time — follow me on Instagram @moniquebryan_co , set your alarm to 11 am EST every Monday, and come get your questions answered live on the show! And if you want the juice 24/7, join my free Facebook community Juicy Brand Squad: https://www.facebook.com/groups/JuicyBrandSquad
Stay Connected:
Instagram: @moniquebryan_co
Facebook:
https://www.facebook.com/groups/JuicyBrandSquad
