“Think about our relationships with people and what draws us to people. You want to create your brand like it's a human being. You want to give it human characteristics!"
- Monique Bryan
Does your brand need a little injection of personality when it comes to the way you show up online?
Building up a brand with a big, juicy, client-attracting, profit-raising personality can be a challenge for a lot of people who don’t think they’re funny or worry about how to show up authentically.
And no doubt — learning how to sparkle and shine online can take a lot of work!
Why put in the effort? Because creating a brand personality that people love WILL drive revenue and build loyalty!
Your brand personality sets your tone for your brand communication, so you’re keeping it consistent instead of having a big ol’ mess when it comes to showing up for your audience. It also helps you stand apart from your competition!
And here’s the really juicy part! Building up your brand personality helps your clients (and potential clients) form an emotional attachment to your brand... and we make buying decisions from the emotional side of our brain!
Look at it this way — are you going to like and trust a dry, cookie-cutter online brand, or one that shows up every day with realness?
If you’re ready to give your brand a glow-up online, I’m about to share five juicy, high-level ways to inject some MAJOR personality and set you apart from the crowd!
In this episode of The Juicy CEO podcast, you’ll discover:
Highlights:
00:07 Momentum Personal Branding & Business Retreat!
04:09 Does your brand need a personality injection?
05:01 What personality does for business
07:45 There’s nothing wrong with competition!
08:51 What is a brand personality?
10:14 Brand personality examples
11:47 Choose your key phrases & words
15:27 Create video content (just do it!)
17:56 Be a good storyteller & tell sticky stories
21:45 Have a point of view
24:39 Have an identifiable brand
28:28 Recap
29:38 Don’t be afraid to switch it up!
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