“Any message that you're trying to convey to your audience, tell your photographer. It helps me to make sure I understand who I'm capturing [and] how I get this person's personality to come out.”
—Samantha Clarke
Samantha Clarke knows ALL about taking a leap of faith.
A non-practicing lawyer who not only pivoted to become a prestigious international photographer and photography business coach — this juicy CEO DOUBLED her salary in under a YEAR.
Today, Samantha’s passion is telling stories through her lens, as well as educating photographers to hone their artistic and business skills to reach 6-figure incomes.
She joins me on this episode of The Juicy CEO Podcast to share super juicy snapshots from her inspirational story…
…what you need to consider before investing in a brand photographer, such as clearly communicating your personality, needs and brand message so your photographer can work their magic to help capture and tell YOUR story…
…walking through the steps she took after her PIVOTal moment of realization, if you think it might be time to transition into a new career…
…and if you’re a photographer looking to work on your brand, Samantha reveals how she built her international networks with intentionality, what systems to put in place when starting out, and how to join her mentoring programs.
This QUEEN is an artist, personal brand and business woman (who is also raising a beautiful new baby boy) — join us on the episode as she shows that (with hard work) you CAN do what you love and have it all.
In this episode of The Juicy CEO Podcast, you’ll discover:
If you found this episode to be extra juicy, let me know by leaving a rating and review!
Highlights:
02:05 Welcome, Samantha!
04:41 Journey from lawyer to lens
07:37 PIVOTal moment: When to transition
10:29 Reputation & brand
12:48 Curate what you share publicly
16:17 Celebrate & capture the moment
22:51 Before hiring a photographer: Know your brand!
27:57 Wedding vs. branding photography
30:04 Communicating to serve your needs
31:45 Mentoring: Signature program
34:59 Connect with Samantha!
Links To Visit:
https://www.samantha-clarke.com
https://www.instagram.com/samanthaclarke
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