“When I started, for two years I was hiding behind the scenes… people did not actually know I was working on Femmebnb [and] impostor syndrome kicked in… I came to the realization that I need to connect my personal brand with what I’m already doing.”
—Yaa Birago
It is every woman’s right to feel and be safe in any situation and space — whether that’s travelling solo or letting go of fear in your business.
Yaa Birago is on a mission to reshape women’s travel and hosting experience across the globe by creating Femmebnb Inc., the first social networking vacation and short-term rental platform that PUTS SAFETY FIRST.
This queen is revolutionizing travel tech to build a global community, connecting and protecting women as they conquer the world, by fusing her passion for philanthropy and women’s advancement.
With 11+ years in the tech and non-profit sector, she is the president of the non-profit organization Hands of a Hero Foundation (HOHF), which provides mentorship, leadership, and career development for youth in Canada and Ghana.
Yaa made the brave decision to put her non-profit organization on hold to focus on Femmebnb Inc., which wasn’t easy. She joins me on this episode of The Juicy CEO Podcast to tell her story...
...how she overcame the fear of starting over by being authentic, and focusing on connecting her personal brand to her new company by incorporating social impact in order to continue driving social change.
Yaa’s story shows that if you build a personal brand with staying power, it will follow you into your next venture — and the community you built alongside it will follow, too!
Join us on this important, innovative, and inspirational episode.
In this episode of The Juicy CEO Podcast, you’ll discover:
✔ How social change can be connected to your personal brand and built into your business
✔ Essential tips on travelling safely while travelling solo
✔ How you can let go of fear to succeed in your business (by being authentic)
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Highlights:
01:47 Welcome, Yaa!
04:34 Femmebnb Inc.
11:43 Enhancing the end-to-end travel experience
15:23 Launch
16:44 Join the community
18:13 Solo travel safety
21:40 Starting over & giving back
26:50 No more hiding
28:05 Super juice: Ghana & book
30:49 Connect with Yaa
Links To Visit:
Facebook: www.facebook.com/femmebnb
Twitter: www.twitter.com/femmebnb
Instagram: www.instagram.com/femmebnb
Connect with Yaa on Instagram: www.instagram.com/yaa_birago
Reach out to Yaa on Twitter: www.twitter.com/yabirago
Connect with Yaa on LinkedIn: https://www.linkedin.com/in/yaa-priscilla-birago-b6b64754
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
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