Description

“We need to look at everything that didn't work as an opportunity to learn what can!”

—Monique Bryan

It’s hard not to feel like it’s your fault when you work as hard as you do and your results don’t reflect the effort you’ve put in… 

But it really isn’t you. It’s not personal. It’s business. 

Marketing is math.

And I don’t want to hear that marketing isn’t your area of expertise or how much you hate it!

I need you to remember that, as business owners we are content creators and we are marketers! 

The bad news? No matter how much effort you put in, marketing alone isn’t enough. Marketing is part of a formula — you also need to evaluate the return on your marketing effort.

The good news? You have all the data you need to review and rework anything that isn’t working — and redo anything that is! —  in order to map out your future strategy. 

So while you may not love marketing, you can learn it. And as we’re now in December, it’s the perfect time to start. 

Hit play on this #Dirty30Live episode for my essential list to evaluate your marketing efforts for the past year and map out your strategy for a super juicy 2022!

In‌ ‌this‌ ‌episode of The Juicy CEO Podcast,‌ ‌you’ll discover:‌ ‌

• Why more action and effort does not equal results! The more you offer means the more work you have to do, so strategize your marketing effort around streamlining your offers!
• The difference between passive and active engagement, and how to make sure you’re not overlooking what you’re doing right (so you can replicate this)!
• Marketing is essentially about getting to know people, so focus on nurturing the people who have already signed up to your email list or comment on your content — they have invested in you, so show up for them!

I have so much juicy content planned for 2022, so make sure you’re subscribed to the podcast!

Highlights:‌ ‌

03:54 Welcome to the #Dirty30Live, lovelies!

06:19 Annual planning workshop  

07:16 Streamline your marketing funnel

10:26 Know your runway  

13:55 Juicy data

15:21 List your marketing efforts   

16:08 Engagement is a two-way street

17:58 Nurture your community 

19:45 Email sequence curation

22:15 Showcase your values

23:09 Recap

23:51 Limiting beliefs

24:36 Evaluate efforts & offers

25:06 Sales runway

26:27 Platform engagement

26:08 Email actions

26:59 Know your people

27:48 Eliminate or change

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Links To Visit:

Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.  

If you want to experience the #Dirty30Live — in real-time — follow me on Instagram @moniquebryan_co , set your alarm to 11 am EST every Monday, and come get your questions answered live on the show! And if you want the juice 24/7, join my free Facebook community Juicy Brand Squad: https://www.facebook.com/groups/JuicyBrandSquad  

Stay Connected:  

Instagram: @moniquebryan_co  

Facebook: https://www.facebook.com/groups/JuicyBrandSquad