What we covered:
- Colin’s experiences with his evolution of transforming being a “salesperson”.
- The lessons that Colin learned that led to him writing “The Unsold Mindset” with Garret Brown
- How showing your flaws and imperfections lets people see that you are authentic as a person.
- How Colin shifted things around by asking questions he wanted to know the answers to instead of asking questions he was supposed to.
- The reason why successful salespeople do so well, and the same thing they are all doing
- Distinguishing ‘transformational’ vs. ‘transactional.’
- The value of vulnerability and authenticity when connecting with other people
- Why finding a niche is essential for sales.
- The importance of a healthy and competitive culture for sales
Tweetable Quotes:
“If you can’t move people, how do you change the world? How do you change anyone’s world if you can't move people?” - Colin Coggins
“One thing that we found was that all these great salespeople permitted themselves to share. Not because they knew the law of reciprocity but because they showed up on the call and chose to share something about themselves. That is probably the inflection point across almost everyone we've spoken to.” - Colin Coggins
“People want to know what's inside of your head.” - Colin Coggins
“What you love doing and what you're good at doing are not always the same.” - Colin Coggins
“There's a bunch of definitions for valuable but one of them is that you make people around you better and that you can turn that into a culture like even in sales, I mean especially in sales.” - Colin Coggins
Links Mentioned:
Kurt’s Twitter
Kurt’s Instagram
Kurt’s LinkedIn
Colin and Garrett’s Instagram
Colin and Garrett's Twitter
Colin and Garrett's Website
The Unsold Mindset
The Unsold Mindset - Amazon
The Unsold mindset - Barnes & Noble
The Unsold Mindset - Target
Anna Barber
Aaron Ross
Bryce Maddock
Dave Matthews
Dave Matthews Band
Duke Stump
Garrett Brown
Jon Wexler
Kelly Perdew
Paige Craig
Ryan Burke
Roy Choi
William Barnes
Lululemon
M13
Shell Vacations
Uber
Wyndham Fractional Ownership