Gov. Gretchen Whitmer and the Michigan Economic Development Corp. unveiled “You Can in Michigan” — a new talent attraction marketing campaign launching nationally. The campaign follows reports of population loss and an estimated more than 270,000 more people will leave the state by 2050. Michigan has lost more than 40,000 residents since 2020. The $20 million campaign showcases Michigan via new television commercials, radio spots, print placements, social channels and themichiganlife.org, a new website for job seekers to explore the state.
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