To build a personal brand…or to not build a personal brand…or to build a company brand…or to build both? Ben Lee joins us to debate the merits of investing in your personal brand versus your company brand.
A tech influencer, one of Inc.’s 30 Under 30, and cofounder of Rootstrap, Ben is also a partner and investor in Kitchen 24, and has been featured in Forbes, NPR and AdWeek. He has 40K+ followers on LinkedIn, and his posts regularly generate millions of views, thousands of engagements, as well as leads and conversions.
18 months ago, Ben wasn’t doing much with social media. Then he gamed the LinkedIn algorithm to generate 85 million views. Tune in for his take on whether personal brands are built to last, and strategies to leverage social media, email and more.
Show Notes
Thank you to Mailchimp and VOGSY for supporting the Bureau community!
Mailchimp is one of the best marketing platforms around, and also a huge supporter of the Bureau community.
And be sure to check out VOGSY. They can help you with everything from quote to cash when it comes to your back office operations.
