The Problem:
Too many business owners chase profits without purpose—leaving impact, fulfillment, and connection behind.
One quiet evening, Genevieve Piturro heard a voice inside her heart ask a simple, life-changing question: “If this is the next 30 years of your life… is this enough?”
That moment turned everything upside down.
She was a successful TV marketing executive—living the dream on paper. But deep down, something was missing. That question sparked her mission to start a nonprofit from scratch: Pajama Program, which has now delivered over 8 million pajamas and books to children in need.
In this heart-filled episode of Knack 4 Business, Genevieve shares the four core truths she’s learned that can move not just her, but all of us, forward.
What We Cover in This Episode:
🎯 How to listen when your inner voice speaks
💡 Leaving a corporate job to launch a mission-driven movement
💖 Why leading with love is a competitive advantage
💼 How to balance purpose and profit without burning out
📘 What it really takes to start and grow a nonprofit
🚀 Lessons for entrepreneurs on building legacy through service
Whether you're launching a business, leading a team, or seeking more meaning in your work, Genevieve’s story offers a blueprint for finding your “why”—and turning it into action.
More About Genevieve Piturro:
🌐 Website
🔗 LinkedIn
👕 Pajama Program
📖 Book: Purpose, Passion, and Moxie: A Workbook to Help You Start a Nonprofit from Scratch to Success
🎧 Watch on YouTube: Click Here
Meet Your Hosts:
👤 Bernie Franzgrote
👤 Wayne Pratt
Special Thanks To Our Supporters:
🎙 Carl Richards – Podcast Solutions Made Simple
🏠 Fred Crouch – Property Wizard Podcast
🌱 Jovan Strika – @Hive Coworking Space
🤝 Melanie Webber – Business partner and strategist
🎤 Wayne Pratt – Co-host, coach, and founder of Motive8U Inc
Sponsors & Resources for You:
📹 Descript – Smarter content creation. Easy podcast and video editing.
🏢 @Hive Coworking – Real business relationships beyond the screen.
🏘 Property Wizard Podcast – Real estate made simple for new investors.
💬 We Want to Hear From You!
Have thoughts or questions after the episode? Want to connect with Genevieve or the hosts?
📧 Reach us at info@kreativinsight.com
🌐 Explore more at Knack4Business.com
🎙 Catch more episodes: Listen Here
👇 Drop your comments, share your takeaways, and tell us how this story moved you. Let’s keep the conversation going!
Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.
We share perspectives. You make the decisions.
Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.
Until next time; keep building.
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