Many salespeople dread cold calling — Blaise MacClayne shows how to turn that dread into dollars.
In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt welcome Blaise MacClayne, founder of B MacClayne & Company, a master of high-level appointment setting with nearly 20 years of success.
Blaise shares the top cold calling strategies that helped him bypass gatekeepers, get into key meetings, and generate consistent sales wins.
You’ll hear why persistence matters, how to craft scripts that grab attention, and the importance of neuro-linguistic programming (NLP) in reading your prospect’s cues. Blaise also reveals why follow-up is the secret sauce behind closing deals — and how you can master it today.
Key topics covered:
✅ How to break through gatekeepers and reach decision-makers
✅ The art of effective cold call scriptwriting
✅ Using NLP to understand and influence prospects
✅ The power of consistent follow-up and persistence
✅ Mindset hacks to turn cold calling into a money-making tool
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Special thanks to:
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Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.
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