Description

Today’s guest is Tony K Silver, a LinkedIn powerhouse and creator of the LinkedIn Profile Audit (LIPA). After surviving redundancy in 2009, Tony transformed himself into a multi-award–winning LinkedIn strategist. He shares how he uses the platform's algorithm to generate meaningful engagement, avoid bans, and drive sales.

Tony’s journey from post-red-coat struggle to LinkedIn mastery is packed with tips that anyone—regardless of LinkedIn experience—can apply. Whether you're new or seasoned, he'll break down how to craft a top-notch profile, nail your search strategy, and build strong relationships online.

🔑 Key Topics Covered:

• Seven‑Second Syndrome: How to hook viewers with your banner, photo, and headline 
• Keyword Optimization: Make yourself easily searchable with smart placement 
• Content Quality & Consistency: Why posting biweekly content builds trust 
• Avoiding LinkedIn Bans: Learn what triggers red flags and how to steer clear
• Company Pages vs. Personal Profiles: When to use each
• Targeted Connection Strategy: How to reach right-fit contacts
• Value Proposition Messaging: Clarify what you offer and why it matters

🔗 Guest Links & Resources:

• Website: tonyksilver.com
• LinkedIn: Tony K Silver

🤝 Thanks & Acknowledgments

Special shout-out to:

• Carl Richards, Podcast Solutions Made Simple
• Fred Crouch, Property Wizard Podcast
• Jovan Strika, Hive coworking
• Melanie Webber, business partner
• Wayne Pratt, coach, co-host, Motive8U Inc

🎙 Hosts

• Bernie Franzgrote
• Wayne Pratt

💼 Sponsors

• Descript — AI audio/video editing that makes post‑production a breeze. Try it here: http://tinyurl.com/3ns72bdk
• Hive — Office community for networking in person: https://tinyurl.com/4dmcxah8
• Property Wizard Podcast — Real estate investing insights with Fred Crouch: https://tinyurl.com/3psh5bdk
• Notionhive — Expert creators of high‑functioning websites & apps: https://tinyurl.com/35hrnu4a
• East Trade Winds — Where business ideas meet opportunity: register at https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

📩 Get in Touch Send your comments, questions, or feedback to info@kreativinsight.com

▶️ Others Episodes  Explore more from Knack 4 Business: https://tinyurl.com/3rhcpmyd

🔗 Call to Action  Liked this episode? Reach out via info@kreativinsight.com—we’d love to hear from you!

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.