GROWTH PILLAR: AI & Automation
WHO THIS IS FOR: SMB owners · Solopreneurs · Corporate escapees · Leaders building systems
WHAT THEY'LL GAIN: A clear framework for deciding what to delegate, what to automate, and what to keep — plus a free tool to calculate exactly what your time is worth.
Most small business owners are spending more than half their time on work that doesn't generate a dollar. Elizabeth Eiss, CEO and founder of Results Resourcing, has spent over a decade solving that problem, and in this Canada Growth Network session, she lays out exactly how.
Her delegation engine framework starts with one honest question: are you investing your time or just spending it? Using her free ROI time calculator, Elizabeth reveals that the average business owner values their time at $166 per hour — but only 43% of their week goes toward revenue-generating work. The other 57% is running the business. That gap is the opportunity.
Her approach runs in a specific order: process first, then tools and AI, then people. It's not about hiring fast. It's about building a system that works with or without you in the room.
Elizabeth also tackles the virtual assistant vs AI debate head-on. AI is taking over the low end of the task spectrum — and that's a good thing. It frees human virtual assistants to step into higher-value, outcomes-oriented work: brand voice, critical thinking, client accountability, and creativity. The best solution, she argues, is always a hybrid.
Results Resourcing provides vetted US and Canadian-based talent in pre-built teams — no minimums, no long commitments, up and running in 24 to 48 hours.
Key topics covered:
Connect with Elizabeth Eiss:
Co-hosts: Percy Barr · Wayne Pratt
Browse all episodes — K4B, ETW, CGN
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— PARTNERS ON THIS EPISODE —
Canada Growth Network — Business community + a full automation suite for $47 CAD/month. Real tools. Real people. Real connections.
Profit10™ — Take the free Profit Snapshot and find out exactly where your business is leaking time and money.
NotionHive — Websites built to perform, not just look good. If your site isn't generating leads, it's time for a rethink.
NEXT STEPS
Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.
We share perspectives. You make the decisions.
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Until next time; keep building.
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