Description

Many business owners struggle to make their message heard because they don’t tell their story in a way that feels real.

Once upon a time, there was an entrepreneur who felt invisible. Her words were lost, her brand quiet. Then Helen Harwood Snell stepped in—storyteller, coach, expert in turning simple messages into powerful stories. In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Helen to learn how stories can change everything—from building trust to increasing sales. Helen shares how she crafts messages that feel true, clear, and hard to ignore.

Key Topics Covered

• Why your personal story is your secret business asset
• How to overcome imposter syndrome when sharing your journey
• Building a pitch that feels authentic, not salesy
• Using storytelling to connect, sell, and grow your audience
• Tools & frameworks Helen uses: Power Scripted™ messaging, story structure, communication science

Guest & Resources

Helen Harwood Snell — Storyteller & Communication Coach
Website: Helen Harwood Snell helenharwoodsnell.com
LinkedIn: Helen Harwood Snell helenharwoodsnell.com+1
Email:      hhswrites@gmail.com

Sponsors

Here are three great sponsors helping make this podcast possible — each one is useful for someone trying to tell a better story, build a brand, grow a business:

• Descript – Smarter content creation. Makes editing audio/video as easy as editing text.
  👉 Descript
   
• Freshly Brewed Coaching – Insightful coaching & strategy from Wayne Pratt & Matt Hawksley. Helps you clarify your message and grow forward.
  👉 Freshly Brewed Coaching
   
• @Hive – A community & coworking space that builds real connections, for freelancers & growing teams.
  👉 @Hive

Supporting Thanks

• Carl Richards of Podcast Solutions Made — expert who inspires better podcasting.
• Fred Crouch aka Property Wizard — for real estate insights & clarity.
• Jovan Strika from @Hive — for community energy and connection.
• Melanie Webber — business partner and creative sounding board.
• Wayne Pratt — co‑host, coach, always pushing the conversation forward.

Hosts
Bernie Franzgrote — LinkedIn
Wayne Pratt — LinkedIn

Watch & Connect

Catch the episode on YouTube: Watch here

Have thoughts or questions? Reach us at info@kreativinsight.com or visit our website: knack4business.com

If this resonated, leave a comment, share your story, or tag someone who should hear this.

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

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