What if the thing holding you back in business… is the very thing you think is making you successful?
In this soul-expanding episode, George sits down with entrepreneur and mission-driven mogul Markus Kaulius to explore how chasing significance, followers, and financial milestones can become traps that disconnect you from purpose.
George and Markus unpack the shadow side of success and how to return to authenticity when growth begins to feel hollow. Markus shares the gritty truth behind building a nine-figure business, navigating burnout, and discovering that real impact requires a shift from ego-driven results to legacy-driven missions.
If you’re feeling unfulfilled despite checking all the “success” boxes, this is your wake-up call.
What You’ll Learn in This Episode:
Key Takeaways:
✔️“If you lose yourself building the mission, it wasn’t the right mission.”
✔️Success without fulfillment is a recipe for collapse, both mentally and spiritually.
✔️Your next level of business won’t come from more tactics. It will come from more truth.
✔️Burnout is not a badge of honor, it’s a signal that your alignment is off.
✔️You can scale without suffering… but only if your identity is untethered from your income.
Timestamps & Highlights:
[00:00] – The hidden cost of chasing external success
[08:40] – Markus on losing himself in his own business
[15:15] – Redefining success when the old definition stops working
[22:00] – Letting go of productivity addiction
[30:05] – Living from truth vs. living for applause
[37:50] – Facing the fear of losing your “business identity”
[45:30] – Building alignment with your nervous system
[54:00] – Surrender, silence, and the new form of leadership
[1:02:10] – Living the mission, not just marketing it
[1:11:20] – Final takeaways: impact that outlives you
Connect with Markus Kaulius
Instagram: @markuskaulius
Website: markuskaulius.com
Facebook: Markus Kaulius
LinkedIn: Markus K.
Play a Bigger Game
Your Challenge This Week:
If this episode hits you in the gut, in the best way possible, share it on Instagram and tag us @itsgeorgebryant and @markuskaulius. Let us know what truth landed most.
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