Key Ideas
Most marketing advice conflicts because it’s designed to sell products, not solve your problem
Strategy defines the goal; tactics support it—not the other way around
Algorithms change constantly; your story is the only stable asset
There are no shortcuts—momentum comes from sustained effort
Constantly switching tactics creates opportunity cost, morale loss, and confusion
Practical Takeaways
Define a clear outcome before choosing platforms or tactics
Commit to one direction for at least 90 days (six months is better)
Treat your brand as the mentor, not the hero
Focus on relationship-building, not follower counts
Consistency beats cleverness
Referenced Resources
Storytelling training (linked in-video)
Fix Your Funnel Fast – Leak Funnel Tool ($17)
Available at: https://portnoymedia.com/resources
