Insight Partners co-founder Jerry Murdock recently argued that the “human buyer” could disappear sooner than people expect.
Most people interpreted that as AI simply helping humans research software faster. But the bigger implication is something very different.
What if the buyer itself isn’t human?
For the past two decades SaaS companies built everything around human limitations:
Dashboards to interpret data
Menus and interfaces to navigate complexity
Demos and sales calls to guide decisions
Marketing funnels and nurture campaigns to influence buyers
The entire SaaS ecosystem evolved around a biological decision maker.
But in an agentic world, that changes.
Instead of a human researching vendors, an AI agent could evaluate products, run tests, compare results, and choose the best option automatically.
That means:
No demos
No product tours
No nurture campaigns
No traditional buying journey
Just machine-to-machine evaluation.
If that shift happens, the companies that survive will design products and infrastructure that autonomous agents can consume directly.
Everyone else may spend the next few years improving interfaces that humans never use.
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