This episode dismantles the biggest sacred cow in B2B GTM: the trade show booth. Teams are burning six-figure budgets on events that generate nothing but scans, swag debt, and “brand presence” PowerPoints. I break down why this play stopped working, why leadership is finally calling BS, and what’s replacing it. Smaller rooms. Real execs. Clear problems. Repeatable micro-events that actually turn into pipeline inside 30 days. If your team is still defending the booth, this rant is going to sting. Get my weekly breakdown of AI, GTM, and Cloud Employees:
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