Listen

Description

Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives. 

Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion. 

Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly. 

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! 

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! 
 

Check us out at: mmm-online.com

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.