Listen

Description

Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position.

Check us out at: mmm-online.com

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.