Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz.
She also delves into how medical marketers can infuse more empathy into the design of their own CX.
Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot.
Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli Lilly’s Caitlin Clark sponsorship.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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