Maria Lloyd, VP at Harrow, explains the pharma company’s newly launched DTC program, meant to help patients access its dry-eye treatment at a reduced cash price, as well as patient-centric models as a blueprint for others, in conversation with MM+M’s Lecia Bushak.
And for our Trends segment, we discuss the spate of editorials written by mainstream and medical media in response to the Trump administration’s vaccine policy.
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