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Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.

And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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