Description

Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world.

During the interview, Andrew shares valuable insights, including:

• The biggest challenge he has seen in helping business managers grow their businesses profitably.
• The second most significant goal for profitable business growth, beyond increasing sales.
• Strategies Terrapinn has implemented to address the challenges of getting people to attend in-person events, given the current trend of encouraging virtual attendees to return to in-person events.
• How Terrapinn has successfully distinguished its offerings in the face of an explosion of events being offered in-person, virtually, and in hybrid formats.

Listen to Donna and Andrew to gain valuable insights into the B2B events industry and learn how Terrapinn has been able to stand out from its competition. 

If you have any questions, please feel free to reach out to me, Donna Peterson, at dpeterson@worldinnovators.com.

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