This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Guide to Cross-Media Effects. Discussing channel selection, creative customization, and measurement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Subscribe to WARC News: https://www.warc.com/en/latest
Subscribe to The WARC Podcast:
