Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement framework came together, essential best practices, and what marketers can learn from their experience.
Subscribe to WARC News: https://www.warc.com/en/latest
Subscribe to The WARC Podcast:
Apple
Spotify
YouTube
