At INTENT91, our own personal training gym, we recently opened the doors to our 4th location. Here’s what launching 4 of our own gyms, as well as countless clients at HAMPER, has taught us:
Thinking Like a Landlord
- Most potential gym sites won’t be listed as a gym, instead look at listings like offices
- Validate square footage, parking and local spend data
- If you already have one site, leverage your existing site and track record to win over cautious landlords
Building a Pre-Sell Engine
- Create a clear marketing strategy for the launch of your site
- Have your CRM, landing pages, scripts and ads ready quite a bit before you open your doors
Budget Where It Counts
- Focus a large portion of your budget on marketing
- Getting members in the doors is more important than having flashy equipment
Looking to launch your gym with a marketing strategy that works? Reach out at info@hamperagency.co.uk, visit hamperagency.co.uk or DM @hamperagency on Instagram.
