At INTENT91, our own personal training gym, paid ads have allowed us to grow from one site to four - here’s how you can maximise your Meta campaigns:
Improving Your Creatives
- Take your best-performing ad and tweak one element at a time—lighting, hook, thumbnail, or opening line—to see what lifts performance.
- Small, iterative changes (rather than wholesale rewrites) help you identify exactly which creative elements drive better results.
Building Your Brand Through Paid
- Don’t treat paid ads purely as a lead-gen machine; layer in awareness and nurture content (your best performing organic content can be good for this) to warm up your audience.
- By sequencing brand-focused campaigns before hard offers, you’ll attract higher-quality leads who already know, like, and trust your gym.
Having Effective Backend Systems
- Generating clicks and leads is only half the battle - you need processes that instantly move new inquiries into booked calls or trial sign-ups.
- Automations (SMS reminders, calendar booking links, email follow-ups) ensure no lead falls through the cracks.
- A solid CRM and clearly defined workflows give you real-time visibility on prospects, so that you can convert more conversations into members.
Ready to level up your Meta ads? Reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM @hamperagency on Instagram.
