Description

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon)
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Latest content from Simo Ahava

• Add IPv6 Support To Your Server-side GTM Load Balancer

Latest content from Juliana Jackson

• The business model is THE strategy (subscribe to the newsletter for more amazing content)
• LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/

Mentioned in the episode:

• META announcement for new Click-Through Measurement Definition
• STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi)
  
  - https://stape.io/solutions/facebook-capi-tag - CAPI tag
  - https://stape.io/solutions/facebook-pixel-tag - pixel tag
  - https://stape.io/gtm-set-up-assistant
• Google Universal Commerce Protocol
• Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment
• Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf

This podcast is brought to you by Juliana Jackson and Simo Ahava.