Description

Goodies mentioned in the episode:

• Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases
• Mastering CSS Selectors (Course)
• Google Tag Manager Skill Test by Team Simmer
• Technical Marketing Guide - article by Juliana
• How to audit a GTAG implementation for GA4 - article by Juliana
• Test & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas Vermeer
• Join Test & Learn Community
• Connect with Jim on Twitter or Linkedin
• MMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.
• Measure UP Podcast - Jim's podcast about marketing measurement.
• Robyn - Meta'sJim's open source package (in R) for Marketing Mix Modelling
• Lightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling

This podcast is brought to you by Juliana Jackson and Simo Ahava.