Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.
Questions Matthew Sadofsky Answered In This Episode:
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Quotes:
“Don’t over bloat. You can create a lean marketing machine using technology nowadays.”
“There are ways that you can build these really robust pipelines and even tools that’ll do automation management for you where you don’t need the size of teams that some companies still have in their marketing departments.”
“I think we all strive to balance creativity and analytics, but I think we all skew more slightly toward the analytic side. And very few companies, unless you’re a very large company, have an in-house creative director for their user acquisition program.”
Mentioned In This Episode:
