Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising.
Questions That Thiago Answers In This Episode:
- “Going from a booking appointment apps to brain training, did you find that shift kinda daunting and challenging? Was there a lot to learn?”
- “What are some of the biggest differences and challenges you found in bringing Quixel Logic and Rise to the market?”
- “You guys chose the strategy of high volume low cost, why choose that strategy as opposed to lower volume high cost?”
- “How do you go about educating your consumers or your perspective consumers in order to raise a probability that the download would be quality?”
- “Do you guys have any process in which you are kinda automating the development of the creatives or automating the deployment, how does that overall process look?”
- “When you launch a new title, how long does it take you and how do you go about determining what your KPI should look like?”
Timestamp:
- 01:10 Introduction of the different products at Peak
- 02:30 Thiago’s background at a beauty market place (Booking appointment apps)
- 03:53 Big difference of Thiago’s previous job and current job at Peak
- 04:47 Basic marketing principles
- 06:30 Differences and challenges in bringing Quixel Logic and Rise to the market.
- 07:06 Reason for using the high volume low cost strategy as opposed to lower volume high cost strategy?
- 07:55 Strategy structure for Peak
- 08:30 Strategy structure for Rise
- 09:41 Grabbing the attention of the consumers and then pass the necessary information
- 12:19 Transformative contents
- 14:00 Testing approach on the different Peak apps
- 15:45 Thiago on trying different concepts for the Peak apps
- 18:28 Peak’s creative cycle
- 21:32 Two sources of ideas for Peak’s creative team
- 26:15 Building a product concept and determining its main KPI
- 28:14 Determining revenue for subscription products
- 32:00 Thiago’s future expectations
“I’m a big believer that, if you go to the core of marketing like the principles, the funnel of the users, etc. - it applies to any product in the world. In general if you follow the basic principles of marketing, you should be ok.”
Thiago Monteiro
Mentioned:
Peak - Brain Training
Rise - Sleep Better
Quixel - Logic Puzzles
Facebook
Google UAC
Voodoo
Aquapark.io
