In this episode of Apptivate’s new gaming series, Farhan Haq returns to the podcast to share his expertise on monetizing mobile games. What intel from your user base could be generating a ton of revenue? In-app purchases versus rewarded video ads? Where are the opportunities for game developers in markets around the world? Farhan answers these questions and more.
Farhan is the founder of Hyper HQ, a consultancy for user acquisition and ad monetization for mobile games. Prior to launching Hyper HQ, Farhan was the Head of Growth at SYBO, a mobile game developer in Denmark, the Head of User Acquisition at Nanobit, a mobile game developer in Croatia, and a Product Marketing Manager at Social Point, a mobile game developer in Spain.
(7:34-7:55) “The key thing about any game, especially in the casual market, is that you need a user base to want to play and be engaged with the game, and come back and play it often. So we don’t really look at game time, or time played, but more on the retention metrics because that gauges how often you have opportunities to make money out of your customer base.”
(19:46-20:09) “And now, also the big one [to market mobile games] is Africa because of the fact that there are so many people getting mobile devices. It’s got to be a market that’s relevant. Of course, the lifetime value there is tiny at the moment, but if you have so many hundreds of millions of potential customers, if you can get that large base, and as the LTV starts improving, you’re going to be able to make a lot of money.”
