Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game.
Questions Kevan Answered In This Episode:
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Quotes:
“What we’re really looking for now as we work with influencers is the content that they create for us.”
“If they leave us a review, we want it to be honest and we want it to come from their mouth. And also, we want to be able to use that asset in our own marketing.”
“When you work with an influencer and you’re looking at reaching their network and providing them with some money to plug a product, the cost actually becomes really, really viable because you can use both the distribution as a KPI but also the asset itself as something that adds value.”
Mentioned In This Episode:
