Are you tired of pumping out endless content without seeing any real results? Have you been told that simply having a website is enough to attract clients and grow your business, only to find yourself still struggling to make ends meet? It's time to stop chasing quantity and start prioritizing quality.
In this episode, we'll show you how emphasizing quality in marketing, developing strong internal processes, offering tailored productized services, and focusing on customer needs during website design can lead to real growth and success for your small business. Don't waste any more time on ineffective actions - listen now to unlock the secrets to effective websites and business expansion.
In this episode, you will be able to:
My guest is Lindy Nowak
Get ready to meet Lindy Nowak, a former creative director with experience spanning 15 years in the high-pressure world of New York's creative industry turned powerhouse entrepreneur. Lindy has lent her talents to big names like L'Oreal and popular magazines like Women's Health. Now, as the founder of her own agency, she combines her expertise in marketing, systems, and design to provide small businesses with effective websites and productized services. Lindy's keen eye for quality and her focus on understanding her client's needs make her the perfect ally for small business owners looking to make their mark online.
The key moments in this episode are:
00:00:00 - Who is Your Marketing Aimed at?
00:03:25 - Balancing Quality vs Quantity in Marketing
00:07:00 - Lessons from Working in Magazine Marketing
00:11:57 - Taking a People-First Approach as an Entrepreneur
00:14:35 - The Importance of Communication and Scope of Work
00:15:28 - Creating a stress-free business model
00:19:12 - Productizing services
00:22:11 - Niche down
00:25:50 - The birth of upinaday.co
00:28:46 - Embracing change
00:29:20 - Overcoming Business Challenges
00:34:00 - Website Building Tips
00:35:58 - Prioritizing the Audience on Websites
00:38:37 - Up in a Day
00:40:50 - Referral to Other Professionals
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