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Wisconsin Badgers Director of Football Brand Communications Brian Lucas joins Bernie and Perko to discuss his 20+ years in Badger athletics, how social media has changed the way the team and its players interact with fans, some of his favorite stories from behind the scenes, and so much more.

Follow us on Twitter @BleavInBadgers and Instagram @BleavInBadgers. And make sure to check out Matt's weekly segment with Clint Cosgrove on YouTube.

We encourage you, if you are able, to continue to donate to the GoFundMe for Devin Chander's family.

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