Description

In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspects of influencer marketing and empower creators to stand up for themselves.

Takeaways

• Influencer marketing has a glamorous facade but a dark side.
• Clear communication and contracts are essential in collaborations.
• Creators often face exploitation and undervaluation from brands.
• It's important to know your worth as a creator.
• Brands should respect creators and their work.
• Many creators have similar stories of exploitation.
• Ethical brands value clear agreements and fair compensation.
• Creators should not be afraid to walk away from bad deals.
• Sharing experiences can help hold brands accountable.
• Building relationships with brands should not come at the cost of self-worth.

00:00 Introduction to Influencer Marketing Challenges

02:51 The Dark Side of Influencer Collaborations

06:02 Empowering Creators: Know Your Worth

Book your 1:1 Coaching Call Here

Book your marketing makeover here

Catch up on other podcast episodes on Apple and Spotify

Follow Michelle on Instagram

Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.