It’s easy to get excited when first starting out as a content creator – there are so many
possibilities and people are eager to share their message with the world. However, without a
clear direction on where you want to focus, your content can come across as somewhat
disjointed. As a content creator, content pillars are essential to provide clarity around what you stand for and help keep you on track.
What are Content Pillars?
Content pillars are simply topics (about 3-5) that represent your social media focus and brand. Content pillars help you to identify a focus. They help define what your brand stands for and create clarity around the type of content you want to create.
Listen to this episode to learn more about content pillars.
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